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Bullseye, your ads sharpshooter Meet Bullseye · your ads sharpshooter

Pillar 05 · Meta ads

Ads that feed the machine.

Meta campaigns built, launched, and optimized weekly. Every lead flows straight into instant AI follow up, so ad spend turns into appointments instead of cold inboxes.

MD Mike Dirks Real EstateSponsored · Lynn Valley
Home valuation ad
mikedirksrealtor.com What is your Lynn Valley home worth right now? Free home valuation in under a minute. No obligation.
Learn more
312 leads$11.20 per leadOptimizing

The problem

Sound familiar?

01

Boosting posts and hoping.

The boost button is not a strategy. Random spend with no targeting and no follow up is an expensive hobby, not marketing.

02

No tracking, no learning.

If you cannot see which ad produced which lead, you cannot improve. Most agents are flying completely blind.

03

Leads die in the inbox.

Ad leads go cold fastest of all. Without instant follow up, you are paying for conversations that never happen.

How it works

From onboarding to autopilot in three steps.

1

Tracking gets set up properly.

Pixel, events, and lead routing done right, so every dollar is measured from click to appointment.

2

Campaigns get built and launched.

Home valuation lead magnet, listing ads, and retargeting. Creative made from your photos and your brand.

3

Weekly optimization, monthly report.

Winners get budget and losers get cut, every single week. You get a plain English report on spend, leads, and cost per lead.

Everything included

Not a tool. A done for you service.

Full campaign builds

Strategy, structure, audiences, and tracking, built properly from day one.

Creative from your assets

Your listing photos and brand turned into ads that stop the scroll.

Home valuation lead magnet

The highest converting offer in real estate advertising, running for you constantly.

Listing ads

Every new listing promoted to buyers actively looking in your market.

Retargeting

Website visitors and video viewers brought back until they inquire.

Compliant setup

Housing ad rules respected in targeting and copy, so your account stays safe.

Weekly optimization

Budgets shifted to winners every week. Never set and forgotten.

Instant lead routing

Every lead hits the AI follow up in under a minute. This is where the machine pays for itself.

In action

Measured every week

No vanity metrics. Spend, leads, and cost per lead, reviewed weekly and reported monthly in plain English.

This week · Meta ads
Ad spend$480
Leads generated41
Cost per lead$11.70↓ improving

The math

What this costs on its own.

Bought separately

Typical cost of Meta ads management for a realtor

Typical market cost$500/mo

In the stack

This service plus the other four, one invoice.

The stack$999/mo

Management typically runs $400 to $800 a month. Ad spend itself is always separate and paid directly to Meta.

Questions

Honest answers.

You pay Meta directly on your own card, so you keep full control. Most clients start between $300 and $1,000 a month, and we recommend a starting budget for your market.

Yes. Targeting and copy respect the special ad category rules for housing, which keeps your account in good standing.

Campaigns usually produce leads in the first week. Cost per lead improves as weekly optimization kicks in.

Yes. The ad spend is yours and pauses immediately. Management stays month to month for founding members.

Founding 20

$999 a month. Everything above, plus the other four services.

The first 20 realtors lock the $999 rate for life (then $1,499). Setup waived. Everything live within 14 days or the first month is free.